Write That Down - Latest Comments in Competitive Analysis Series – Positioning

Re: Competitive Analysis Series – Positioning

SEO Company India — Wed, 05 Oct 2011 07:35:44 -0000

I totally agree with you that one has to keep it in plain English so anyone online can understand it. Great article for reference, thanks for sharing.

Re: Competitive Analysis Series – Positioning

Brian Hodgson — Mon, 31 Aug 2009 23:14:16 -0000

Good piece. Keep the messaging simple with plain english. By experience is phrases like “…the 360 is a robust tool for lifestyle convergence" are from marketing ivory tower types.

You have to keep is simple yet engaging.

Re: Competitive Analysis Series – Positioning

Adam Bullied — Sun, 30 Aug 2009 12:24:05 -0000

Hehe -- Thanks, Tabita!

Re: Competitive Analysis Series – Positioning

Tabita — Sat, 29 Aug 2009 20:38:33 -0000

I love the picture you selected for this post!

Re: Competitive Analysis Series – Positioning

brettjarvis — Thu, 13 Aug 2009 16:51:31 -0000

Definitely.

Re: Competitive Analysis Series – Positioning

Adam Bullied — Thu, 13 Aug 2009 15:41:46 -0000

Thanks, Roger!

I love your article on positioning and have returned to read it many times. Really helpful advice.

Re: Competitive Analysis Series – Positioning

Adam Bullied — Thu, 13 Aug 2009 15:40:50 -0000

Good point. That data could also be turned around and be useful when building out a value-based pricing model.

Re: Competitive Analysis Series – Positioning

brettjarvis — Thu, 13 Aug 2009 14:28:11 -0000

Great points on the importance of positioning well. In conjunction with your earlier blogs about competitive analysis and feature comparisons, conducting some research can go a long way.

If you conducted a conjoint analysis with a share of preference model, for example, you could know not only how you compare with your competition, but also how your market values your relative strengths and weaknesses. Then you can make your positioning statements even more powerful, because they will be founded on an informed understanding of the market.

Re: Competitive Analysis Series – Positioning

Roger L. Cauvin — Thu, 13 Aug 2009 13:31:07 -0000

"Acknowledge what the competitor does and then immediately shift back to how your organization and your product are better – and why."

Good advice. Classic Ries and Trout positioning embraces your product's weaknesses, acknowledges a competitors' biggest strength, and attacks the weakness within the competitors' biggest strength. I explore these approaches in my MarketingProfs article on positioning.